Our 2024 Brand Ambassador : Jason Momoa
The actor, known for his roles in Aquaman, Game of Thrones and Dune, embodies the values that NUII stands for. NUII, which originally took inspiration from the word Nui, meaning ‘big, plentiful, great’ in Hawaiian and Māori, chose to work with Momoa because of his unparalleled love for adventure and the environment.
Let the adventure begin
When did you last satisfy your appetite for adventure? A lot of us dream of exploring exotic lands and immersing ourselves in an unfamiliar culture. With Nuii you have the whole world to explore – right in the palm of your hand. Launched in Europe in late 2018, Nuii is a fast growing brand that appeals to a young consumer who loves adventure and cares about sustainability.
In pursuit of flavour
How can a flavour embody the freedom and warmth of the Australian outback, the freshness of the Nordics or the immersive feeling you get, deep within the jungles of Java? Every hero ingredient we source for Nuii is carefully picked to evoke a strong emotion. A feeling of adventure and discovery. What are the sights, sounds, tastes, scents that surround a destination? Does that location suggest purity, mystery, relaxation, freedom or even rebellion?
A huge part of experiencing a destination is tasting the local ingredients
Going from strength to strength
Nuii entered the market in late 2018 and is already available in over 11 countries across Europe, selling over 1 billion sticks since its launch. Nuii has proven that its core values of adventure, quality & sustainablity are universally appealing.
Sustainability and Quality
We never compromise on quality or taste. Our products are made with real cream, Rainforest Alliance Cocoa and no palm oil ingredients. Our sticks come from sustainable forests and our packaging is recyclable. We create our ice creams with awareness for the world around us to deliver the ultimate indulgence.
Our biodiversity mission
Each year Nuii is committed to supporting biodiversity projects in wild places where we can make a real difference to the lives of people, wildlife and the environment. We do this because wild places are a huge source of inspiration for us and it’s important to us that we give back in some way. We have chosen wildark.org as our partner to help us on our journey.
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